Marketing that actually ships.

I’m Tristan, a marketer who’s happiest in the space between strategy and execution, where an idea turns into something real: a post, a campaign, a landing page, a report, or a tool someone actually uses.

Strategy matters, but I care most about what ships and whether it works.

Right now

I’m on the Brand & Advertising team at Freedom Mobile, leading organic social for a national telecom challenger brand. My focus sits across platform-native content, trend-led ideas, campaign planning, paid boosting, influencer support and go-to-market execution, with an eye on how brand pillars and product messages translate in social environments.

The work also means staying close to the details that make campaigns move: creative QA, reporting, approvals, legal review, agency coordination, product inputs and senior leadership visibility.

On my own time

I build and test through CRWFRD Digital, my studio for client work and owned projects. It’s where I run the full loop myself, from content systems and landing pages to growth experiments, and learn what actually moves people rather than what should.

Outside the work

I’m drawn to the same kind of problem solving. I like building small tools and systems for problems I notice in my own life, usually around fitness, productivity and staying organized. It’s less about building perfect products and more about testing ideas, learning quickly and turning rough concepts into something useful.

I also spend a lot of time weight lifting, running and working on self-improvement. Those keep me grounded in consistency, feedback and progress, which is the same mindset I bring back into the work.