All case studies
Freedom Mobile
Brand & Advertising team

Leading organic social for a national telecom challenger brand.

I lead day-to-day organic social execution for a national challenger brand across six channels: publishing, contests, creative QA, reporting and monthly boosting. I also own the copy refresh for Freedom’s always-on Meta ads, and support creator, OEM and GTM work.

Role
Social Media Specialist, Brand & AdvertisingOfficial title: Social Media Intern
Timeline
Sep 2025 – Present
Focus
Organic social execution, social contests, creative QA, reporting, boosting, always-on ad copy. Support on campaign contests, creator, OEM & GTM
Scope
National, multi-platform, regulated telecom

Key outcomes

Led by me
2
National contests led: Freedom Friday and the 5-day Holiday Giveaway I ideated
My work
300+
Campaign assets QA’d across organic, paid social, OOH & display
My work
10+
Reporting decks for Director, VP & CEO-level visibility
Support
15+
Influencers across network, roaming & affordability campaigns
The story

How the work came together

01

Context

Freedom Mobile operates as a challenger brand in a competitive and highly regulated telecom category, up against larger incumbents with bigger media ecosystems.

I joined the Brand & Advertising team in September 2025, working across Instagram, Facebook, TikTok, X, LinkedIn and YouTube with agency, legal, product, commercial and OEM partners.

02

Challenge

Turn national brand and product priorities into content that feels native to social, not just resized from a campaign deck.

The brand needed to keep social active, campaign-aligned, legally accurate and culturally relevant at the same time.

03

My role

I lead day-to-day organic execution. Overall social strategy, media buying and integrated campaigns are shared with the brand team, our agencies and creators, and I support those.

Own & lead

Lead

Day-to-day organic social

Execution and publishing across Instagram, Facebook, TikTok, X, LinkedIn and YouTube, including trend and cultural moments.

Own & lead

Social contests

Freedom Friday, plus the 5-day Holiday Giveaway I ideated and took from concept to launch.

Own

Creative QA & reporting

QA on 300+ assets; weekly and monthly decks for leadership, up to the CEO.

Coordinate

Organic boosting

The monthly boosting budget for selected organic posts.

Own

Always-on ad copy refresh

Q1 2026 copy refresh for Freedom’s national always-on Meta ads, from copy workbook to agency handoff.

Support

Support

Paid media & integrated campaigns

Broader paid and integrated brand campaigns. Our agency runs media buying and activation.

Support

Campaign contests

Larger campaign contests, like the Calgary Stampede trip and the Big Screen Giveaway for Home Internet & TV.

Support

Creators & influencers

15+ creators across network, roaming and affordability campaigns.

Support

OEM, launches & GTM

Apple NPI, Samsung and Google launches, back-to-school and broader GTM work.

04

Approach

  • Platform-native first. Push social toward trend-aware content built for each feed, not campaign assets resized to fit.
  • Contests as engagement engines. Use national contests, backed by paid boosting, to drive interactions at moments that matter.
  • Speed with discipline. Move every asset through agency, legal, product, commercial and leadership review without losing momentum.
05

Execution

  • Run day-to-day execution and publishing across six channels: Instagram, Facebook, TikTok, X, LinkedIn and YouTube.
  • Turn launches and offers (iPhone, roaming, Home Internet & TV) into feed-native posts, reels and carousels.
  • Spot trend and cultural moments and turn them into on-brand reactive content.
  • Coordinate the monthly boosting budget for selected organic posts.
  • QA 300+ assets across organic, paid social, OOH and display for accuracy, brand consistency and legal compliance.
  • Build weekly and monthly reporting decks so leadership, up to the CEO, can track performance and learnings.
  • Own the Q1 2026 always-on ad copy refresh as in-market creative began to fatigue: managing the copy workbook, refining headlines and primary text for Meta placements, partnering with our Senior Graphic Designer, and preparing the handoff for our paid media agency, which runs activation.
  • Support integrated campaigns and OEM launches with Apple, Samsung and Google.
  • Use Copilot and ChatGPT to speed up ideation, reporting and social analysis.
06

Results

The clearest proof comes from the contest work I directly led.

Led by me

Freedom Friday Contest

Became Freedom Mobile’s #1 Instagram post by interactions during my tenure.

Ideated & led

Holiday Giveaway Contest

8,400+ comment entries in five days. See the campaign ↑

Channel growth since I joined Brand-level

+11.4K%
Instagram interactions
+754%
Instagram followers
+289%
Facebook interactions
+33.2%
Instagram reach

To be clear on ownership: these figures reflect total brand activity, not my work alone. They show the growth my day-to-day execution, contests, trend-led content, QA, reporting and boosting coordination contributed to.

07

Key takeaways

  1. This role sharpened my ability to balance creative speed with operational discipline.
  2. In a regulated brand, legal, agency, product, commercial and leadership review is part of the creative process. Plan for it, don’t fight it.
  3. Even inside a large approvals chain, it’s worth pushing for work that feels timely, platform-native and culturally relevant.

Skills & tools

Organic social executionCampaign executionAd copywritingSocial contestsTrend-led ideationCreative QAPerformance reportingBoosting coordinationLegal & compliance reviewCross-functional approvalsAI-assisted workflowsInfluencer supportPaid media support
Platforms
Instagram, Facebook, TikTok, X, LinkedIn, YouTube
Tools
Meta Business Suite, Meta ad placements (copy), Excel, PowerPoint, Microsoft Office, Copilot, ChatGPT, native social platform tools
Next case study
CRWFRD Digital: 500K+ organic views, zero paid spend

Want to learn more? I’d be happy to chat. Email me or connect on LinkedIn.