CRWFRD Digital — Tristan Crawford

Impact Snapshot

500K+

Organic views generated through short-form content testing

1,000+

Users acquired through organic growth and SEO

20%

Month-over-month traffic growth sustained

27%

Increase in average session duration

17%

Reduction in bounce rate

Client and owned projects developed under CRWFRD Digital

What I Owned

→Built and managed CRWFRD Digital as my own digital studio for client work, owned brands, and growth experiments.
→Developed and optimized landing pages, content systems, and digital funnels across multiple projects.
→Led organic growth strategy across SEO, short-form video, content sequencing, and platform-specific creative testing.
→Analyzed Google Analytics data to identify funnel drop-offs, content gaps, and user behaviour patterns.
→Improved customer journey performance by refining messaging, page structure, and content flow.
→Built and tested content for owned projects including LumiOrb and MMNTM.co.
→Supported client work including Mothers Grief Journey through digital strategy, content direction, and online presence development.

Project & Client Portfolio

Mothers Grief Journey

Supported digital strategy and online presence development for a grief-focused community and resource platform. The work required a sensitive, trust-first approach to messaging, content structure, and audience connection.

LumiOrb

Built and tested an owned e-commerce brand around a space-themed nightlight product. Work spanned landing page messaging, product positioning, short-form content testing, and organic traffic growth.

MMNTM.co

Developed a self-improvement content page and community focused on motivation, discipline, identity, and personal growth — through content strategy, short-form creative testing, audience development, and social positioning.

Problem

CRWFRD Digital was built around a simple challenge: how do you create digital momentum without relying on large budgets?

Across client and owned projects, the work required building trust, clarifying the offer, improving content quality, and turning attention into measurable user behaviour.

Task

My task was to build and optimize the growth system across each project — content strategy, landing page messaging, SEO execution, short-form creative testing, analytics review, and customer journey improvement.

Because the work lived under my own studio, I owned both strategy and execution: identifying the audience, shaping the message, building the assets, analyzing performance, and iterating based on data.

Solution

Built project-specific content strategies based on audience intent, platform behaviour, and brand positioning.
Created and optimized landing page messaging to improve clarity, trust, and user flow.
Used SEO and organic content to drive discoverability without relying on paid acquisition.
Tested short-form video hooks, formats, captions, and content angles to grow reach.
Used Google Analytics to identify drop-offs, content gaps, bounce issues, and session-quality opportunities.
Refined customer journeys by improving message hierarchy, content sequencing, and page-level calls to action.
Balanced different brand contexts — from sensitive community-building for Mothers Grief Journey to e-commerce positioning for LumiOrb and self-improvement content for MMNTM.co.

Results

Across CRWFRD Digital projects, I generated 1,000+ users, sustained 20% month-over-month traffic growth, and scaled organic reach beyond 500K views.

Analytics improvements included a 27% increase in session duration and a 17% reduction in bounce rate — signalling stronger audience quality, improved content fit, and a smoother customer journey.

Beyond the numbers, CRWFRD Digital gave me hands-on ownership of the full digital growth process: positioning, content, landing pages, analytics, optimization, and execution across multiple brand contexts.

Systems & Skills

Organic growth strategy SEO execution Short-form content testing Landing page optimization Customer journey analysis Funnel analysis Content sequencing Performance reporting Brand positioning Client communication Digital operations

Platforms & Tools

AnalyticsGoogle Analytics, Excel

BuildShopify, Webflow, Canva, Photoshop

SocialMeta Business Suite, TikTok, Instagram, YouTube Shorts

AIChatGPT, Claude, Google Gemini, Antigravity

Reflection

CRWFRD Digital taught me how to think like both a marketer and an operator. I had to define the audience, shape the offer, build the content, analyze the data, and improve the system — without waiting for someone else to hand me a playbook.

That experience made me sharper at connecting creative decisions to measurable behaviour, which now informs how I approach social, lifecycle, content, and growth marketing work.