Content and CRM campaign support for a real-estate SaaS.

Agent Sauce is a SaaS real estate marketing firm serving real estate agents.

I worked remotely with the founder in a lean team, delivering weekly marketing materials across blog, email, CRM and social.

Agent Sauce needed consistent marketing content to support acquisition, education and engagement for real estate professionals.

The hard part was producing useful, campaign-aligned content across multiple channels while keeping messaging consistent across the customer journey.

I turned campaign topics into clear, educational, platform-ready materials for lead nurturing, audience education and ongoing distribution. What I owned:

• Created long-form blog content aligned with agent pain points, lead generation and client education.
• Developed email and CRM campaign assets for nurture-style workflows.
• Built social templates and content assets for Instagram, Facebook and LinkedIn.
• Created infographics, reels, graphics and campaign materials in Canva and Photoshop.
• Organized content briefs, review inputs and campaign documentation to support remote execution.

• Educate to acquire. Anchor content in the problems agents actually have, so it earns attention and builds trust.
• One objective, many formats. Adapt each campaign topic across blog, email and social so every asset points the same way.
• Document to move fast. Keep briefs, timelines and review inputs organized so remote work never stalls.

• Wrote long-form blog articles on real estate marketing topics: CMA requests, community engagement, agent value, circle prospecting, ChatGPT for agents, recession-proofing and brand building.
• Developed email content for nurture-style campaign flows.
• Created social templates and visual assets for Instagram, Facebook and LinkedIn.
• Supported campaign documentation by organizing content requirements, timelines and review inputs.
• Adapted messaging across formats so each asset stayed aligned with the same campaign objective.
• Worked remotely with the founder to deliver weekly marketing materials and keep campaign output moving.

I prepared 10+ weekly deliverables across content, email, CRM and social, helping Agent Sauce maintain consistent campaign output in a lean remote SaaS environment.

The work strengthened content consistency across the customer journey, supported acquisition-focused messaging, and improved how campaign materials, briefs and review inputs were organized.

1. Agent Sauce gave me early experience translating marketing strategy into weekly campaign assets across multiple channels.
2. It showed me how blog, email, CRM and social work together to support customer education, lead nurturing and acquisition in a SaaS environment.

Design

Canva, Photoshop

Content

Google Docs, email marketing workflows, CRM content workflows

Social

Instagram, Facebook, LinkedIn